SJX
FOUNDER
SJX WATCHES
“Watchmaking by George Daniels explains a complex task, essentially building a watch from scratch, in a clear, comprehensible manner. Reading and executing are vastly different, but the book gives the layman an insight into the most traditional of watchmaking techniques.”
Su Jia Xian, known widely as SJX, is a prominent figure in the watch industry, renowned for his detailed insights and contributions to watch journalism. In 2010, he earned his undergraduate degree in business and economics from Singapore Management University. SJX began his career as a watch journalist in 2002 and founded SJX Watches in 2011, establishing it as a respected platform for watch enthusiasts and collectors globally.
His journey into watches started as a personal passion on watch blogs in the early 2000s and then turned into a professional pursuit. SJX has a keen ability to uncover and write at length about the intricacies of the watch world, particularly those from independent and artisanal watchmakers. His articles often explore the technical and aesthetic nuances of watches, providing readers with a deep understanding of the craftmanship entrenched in the industry.
SJX’s work has been featured in various respected watch publications, including Revolution Watch and Hodinkee. Through his website, watchesbysjx.com, SJX continues to shape online watch journalism, especially in Asia, merging the worlds of traditional watchmaking and modern digital media.